Stories on this page are the outcomes of various community initiatives and interactions. Since the community is driven voluntarily, passionate Mindtree Minds decide the community objective, identify gaps, chart out a roadmap, leverage different techniques and intervention models that benefit other like-minded members. This also helps them network with each other, stay connected, make friends and build trust.
We did a community survey and found out that 23% saw a great progress in the way community initiative has evolved in 2011. 8% said the community activities have made a direct impact in their work/project and it was a life saver for them. 47% noticed a positive impact (personally/professionally) on themselves as well as others.
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The 200 plus-member User Centric Design Community is as young and vivacious as the nature of their work is. The community is championed by the design and consulting team members of MindTree. It envisages and develops enterprise solutions created by leveraging the technology available that best suit a client’s needs.
“Our job is to conceptualize, define, and design intelligent, effective and cool solutions across various digital platforms. We unite strategy, design and development services for MindTree customers and the fact that all of us come from varied backgrounds and expertise helps make that possible. Our work demands both creativity and diversity,” is how community champ Vinay Dixit puts it.
The community’s ‘Design Friday’ series is a widely popular engagement at MindTree. The series spanned a few months and it was a great success due to events like ‘Affinity Mapping’, ‘Designing applications for iPhones’, ‘UX design patterns’, ‘Basics of Typography’, ‘Stop Motion Animation Techniques’, ‘Usability Testing’, ‘UX in agile projects’ and so on.
“Design Friday is a knowledge sharing platform where we discuss different design techniques, soft design and consulting skills, and business and consumer behaviors, and more. It is a platform to share and connect and eventually learn from each other’s knowledge and skills. It is basically our weekly dose of inspiration and new ideas. Apart from these sessions, we also send out mailers about articles and blogs which the members can read up on,” explains Veena Sonwalkar, one of the community’s four champs.
The community also has an external blog, http://mindtreeux.blogspot.com where the members publish their views and articles. In fact, the blog was even instrumental in getting them a project. Vinay says,
“A client got to know about us and our practice after reading the blog and got interested in working with us. So not only does this blog help us connect with each other and external communities, but it also enables the world to learn about us and MindTree and its values. It is like our own publicity avenue.”
For Vallabh Munshi, the community is about easing new members into the company and works as an informal orientation. “We have fun and get our work done too,” he adds. For Diba Kaji, it is about connecting with each other. “We can get involved in our work so much that sometimes it becomes difficult to connect with each other. But thanks to ‘Design Friday,’ & our blog we are able to do so regularly or at least once a week,” she says. So it is for Chinmoy Das (Designer). “Attending Design Friday has certainly given me a whole new perspective & approach towards my work. It is really interesting to be able to interact with people who bring in a variety of experience/views & you unfailingly end up learning a lot.” Ajit Balakrishnan (Consultant) agrees. “I am a consultant and even though I have not gotten into the artistic mode yet, I am learning about new design aspects and applying the same in my work.”
Veena, on her part, explains how the Design Friday sessions have encouraged people to express themselves while also developing their interfacing and articulation skills.
“These events have provided unique opportunity which has helped even the most shy of people to open up and build their confidence, whether through public speaking or writing or even creating something. We even get guest speakers from external organizations like Yahoo!, Motorola, Onward Research + Innovation, Deskala, Selco, and other organizations. With such a level of exposure, we are definitely learning much more here.”